OUR TEAM

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Ashlee Clarke

CEO & Chief Creative Officer


Ashlee attended Georgia State University journalism school where she spent years writing for the associated press and honing her on camera skills.

She went onto to be a television anchor and personality on networks such as The Style Network, CNN’s “Headline News,” Headline News After Dark, NBC’s “Atlanta & Company just to name a few.

Ashlee was quickly deemed amongst networks as the “go to beauty expert” and began producing her own beauty segments for shows that included “The Chat”, “Good Morning Texas”, “Good Morning Phoenix”, “Great Day Houston” and “The Now” on Fox just to name a few.

During that time she created an all organic scrub that is now sold in over 16 countries. Ashlee created the product in her bathroom after much research, designed the packaging, marketing and sales strategy to build a team that ultimately metamorphosed women’s bodies post baby. Ashlee and her infamous product line were featured in the July 2015 issue of Vogue Magazines “Must Have Summer Beauty Products” making her scrub a household name.

Next on this woman’s agenda: Ashlee fostered and led a women’s menstruation movement that paved the way for millions of women to have a voice! She created the first “tax free tampon” which revolutionized the most taboo topic. Representing the majority; she was a keynote speaker at Politicon alongside the most prominent names in news and politics such as Anne Coulter, S.E. Cupp, Bill Nye, Barbara Boxer and Wendy Davis to name a small few. Ashlee continues to speak all over the nation using her platform and voice for women.

After years in the television industry; Ashlee has joined forces with creative mastermind, Chris Clarke, writing and art directing television commercials. Ashlee’s ultimate dream is to create content that expands the mind so we all take a moment to see “life” through the lens a bit differently than before; working towards the congruent evolution of brands and people “together” building a better world.

Ashlee and Chris recently teamed up to co-produce the adaptation of the movie, Tootsie, into a Broadway musical-comedy. Their production debuted on Broadway in April, 2019, and has since earned 11 Tony Award nominations and 2 Tony wins for Best Leading Actor in a Musical and Best Book of a Musical. Tootsie has also garnered awards from the Outer Critics Circle, Drama Critics’ Circle, and Drama Desk Awards as well as rave reviews from publications including the New York Times and Variety. Be ready for their next Broadway hit, coming in 2020!

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Richard Notarianni

Chief Strategy & Data Officer

 

A pioneer in 360˚ communications planning, Richard has been the strategic architect for leading marketers, agencies, and media companies for over two decades. He’s authored strategies for brands including TD Ameritrade, Dos Equis, Schwab, Intel, Jaguar, Nestle, Exxon Mobil, Volvo, Sony, Polaroid and Lockheed Martin.

Prior to joining Nitro C, he’d been busy helping FedEx embrace digital culture, designing an enterprise marketing approach for TD Ameritrade, developing Bloomberg media’s Bloomberg Green channel and developing next-generation growth strategies for High Tower Advisors.

Prior to his move to California in 2018, he was Chief Engagement Officer for Havas Worldwide Advertising; where he led the integration of creative, media and insights, as well as the agency’s data strategy practice. In addition to working directly with the agency’s top clients, he co-authored Havas’ global strategic approach and ground-breaking Brand Momentum Study.

He got his start in media planning and buying, ultimately leading media planning for Omnicom’s DDB before making the shift to communications and creative strategy.

He’s Chairman Emeritus of BPA International, the global media accountability organization, a Havas Lecturer at Princeton, and the author of The Good Life 2.0, A Roadmap for Sustainable Living for the WBCSD; an organization of 200 of the worlds’ largest companies committed to a sustainable world.

Escaping a lifetime of New York winters, he now lives in Santa Cruz, California where he plays bass with his surf rock band.

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Tristan Weiner

Group Planning Director

 

Tristan graduated from the Wisconsin School of Business in 2013 with a BBA in Finance, Investments & Banking and began working for Kimberly-Clark on the Kleenex brand as a Financial Analyst, building and managing budgets and performing cost analysis. An interest in building great brands led her to accept a job with Amazon as a Brand Specialist, using analytics and relationship management to drive growth.

 

For the last seven years at NitroC, Tristan has developed brand, creative and sales strategies for brands across industries, ranging from iconic CPG brands of Mars Chocolate and AB InBev, retailers like Sprouts Farmers Market, Academy Sports + Outdoors and Jockey, as well as startups like Tattooed Chef, Citizen, and HelloFresh.

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Brad Groves

Managing Director

Brad is Managing Director of NitroC, overseeing account management and integrated operations. 
 
Previously, Brad was the senior leader in Omnicom’s The Marketing Arm NY office, responsible for Pepsi and NBA businesses.  His strategic and creative acumen resulted in two Clio awards for the NBA and WNBA, two Cannes Lions for Pepsi’s Uncle Drew long form branded content series and a Clio for Pepsi’s Back to the Future promotion.
 
Prior to joining TMA, Brad was the senior account leader on Miller Beer at Saatchi & Saatchi and was instrumental in turning around Miller Lite sales with a new creative campaign.  In addition, he created the first global positioning for Vita Coco coconut water.
 
A long-time BBDO veteran, Brad worked on the Cingular Wireless brand launch and oversaw all of their national sports sponsorships and local team deals.  He managed the highly awarded Foot Locker campaign that merged the brand into pop culture with TV spots, social videos and long form productions featuring top NBA and NFL athletes and celebrities.  As integrated brand leader for Lowe’s Home Improvement, Brad managed a twelve-agency integrated team, production budgets, as well as, annual campaigns to help Lowe’s succeed against their top competitor.
 
With two decades of experience in advertising, Brad recognizes that marketing to consumers today is about an emotional connection.  It is not about advertising at consumers, it’s about creating relevant and rich stories for people. 

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Andria Castellano

Group Creative Director

Andria is solutions first, adaptable, and challenge-obsessed - diving into brands and working with inspired teams to create content that delivers. She is motivated by creativity and bringing great ideas and strategies to life through collaboration, passion for detail and flawless execution. With nearly 20 years in the industry, she has transitioned from production to creative to director of both disciplines- providing her with the skills to lead, inspire and transform conceptual thinking into inspiring results.

 

Andria began her career working at Badger and Winters, a boutique agency specializing in beauty, fashion, home and luxury brands. Here she worked for variety of clients, such as Vera Wang, Nordstrom Rack, DVF Home, Calvin Klein and Avon Global.  

 

Seven years ago, looking to expand her creative capabilities, she joined the team at NitroC where she flourished as a Creative Director, using her ability to create and execute with extreme efficiency across all mediums - approaching every project creatively as well as tactically.  

 

Andria grew up in Bay Ridge, Brooklyn and attended the esteemed College of Communication at Boston University.  She enjoys playing tennis, photography, traveling, and enjoying the arts.

OUR TEAM

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Ashlee Clarke

CEO & Chief Creative Officer


Ashlee is a powerhouse female entrepreneur. She has cultivated an array of skillsets and has those learnings at each step of her career – from journalist to start up businesswoman to keynote speaker to advertising creative and Broadway producer.

Ashlee attended Georgia State University journalism school and spent years writing for the Associated Press and honing her on camera skills.

She became a television anchor and personality on networks such as The Style Network, CNN’s “Headline News,” Headline News After Dark, NBC’s “Atlanta & Company”, among others.

 

Ashlee was quickly deemed amongst networks as the “go to beauty expert” and began producing her own beauty segments for shows that included “The Chat”, “Good Morning Texas”, “Good Morning Phoenix”, “Great Day Houston” and “The Now” on Fox just to name a few.

During that time, she created an all-organic scrub that is now sold in over 16 countries. Ashlee created the product in her bathroom after much research, designed the packaging, marketing and sales strategy to build a team that ultimately metamorphosed women’s bodies post baby. Ashlee and her infamous product line were featured in the July 2015 issue of Vogue Magazines “Must Have Summer Beauty Products” making her scrub a household name.

Ashlee then fostered and led a women’s menstruation movement that paved the way for millions of women to have a voice! She created the first “tax free tampon” which revolutionized the most taboo topic.

After years in front of the cameras, Ashlee pivoted to behind the cameras when she founded NitroC, an independent, integrated advertising agency. Ashlee leads the creative department and is CEO. Ashlee’s passion is about emotionally connected advertising and innovation that drives growth for her clients.

Ashlee teamed up with Broadway's best, to produce the movie adaptation of Tootsie, into a critically acclaimed Broadway musical-comedy. Their production debuted on Broadway in April 2019, that Grossed $39mm and earned 11 Tony Award nominations and Tony wins for Best Leading Actor in a Musical and Best Book of a Musical. Tootsie has also garnered numerous awards from the Outer Critics Circle, Drama Critics’ Circle, and Drama Desk Awards as well as rave reviews.

 

Ashlee's next Broadway endeavor is the highly anticipated American Buffalo; which stars Academy Award Winner, Sam Rockwell, Tony Award Winner, Lawrence Fishburne and Emmy Award Winner, Darren Criss, that finally opens April 2022.

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Lee Doyle

President

Lee is an industry recognized marketing communications and media agency leader with over 30 years of experience working with leading marketers across nearly every category: Packaged Goods, Entertainment, Telecommunications, Technology, Electronics, QSRs, Beverages, Automobiles, Pharmaceuticals, Insurance, Financial Services, Professional Services, and Retail. His clients have included AT&T, Bacardi, Campbell’s, Colgate, Dell Computers, IKEA, Netflix, Johnson & Johnson, Kraft, Lionsgate Entertainment, Macy’s, Novartis, Paramount Pictures, Procter & Gamble, Target, Unilever, Walgreen’s and Yum Brands, among others.

Prior to joining NitroC, Lee spent 18 years at GroupM/WPP in a variety of roles across several of their media agencies in both strategic planning and buying capacities. He was President at Mindshare and CEO, North America for MEC (now Wavemaker). During his tenure at MEC, the agency grew by more than +40% and was recognized as Media Agency of the Year two years in a row by both Advertising Age and Ad Week. Lee was named a Media Maven by Advertising Age in 2008. He has been a juror for the Cannes Lions Festival of Creativity as well as a judge for the Effies and the Ad Week Media Plan of the Year Awards. He was recognized by She Runs It (formerly AWNY) with the Impact Award in 2011 “for a lifetime of mentoring.”

Lee began his career working in full-service agencies (creative and media) including Ammirati & Puris (now part of MullenLowe). He ran the media operations of Ammirati before joining MEC, initially as the client leader on AT&T. While at MEC, his responsibilities steadily expanded to include strategic planning, research, and analytics, before assuming the role of CEO. 

Lee is known for bringing an analytical, data-led approach to client marketing challenges and developing creative media strategies to deliver exceptional business results. Some of his favorite campaigns include launching the iPhone with AT&T and crafting the media plans for the Hunger Games movie franchise with Lionsgate.

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Brad Groves

Managing Director

Brad is Managing Director of NitroC, overseeing account management and integrated operations. 
 
Previously, Brad was the senior leader in Omnicom’s The Marketing Arm NY office, responsible for Pepsi and NBA businesses.  His strategic and creative acumen resulted in two Clio awards
for the NBA and WNBA, two Cannes Lions for Pepsi’s Uncle Drew long form branded content series and a Clio for Pepsi’s Back to the Future promotion.
 
Prior to joining TMA, Brad was the senior account leader on Miller Beer at Saatchi & Saatchi and was instrumental in turning around Miller Lite sales with a new creative campaign.  In addition, he created the first global positioning for Vita Coco coconut water.
 
A long-time BBDO veteran, Brad worked on the Cingular Wireless brand launch and oversaw
all of their national sports sponsorships and local team deals.  He managed the highly awarded Foot Locker campaign that merged the brand into pop culture with TV spots, social videos and long form productions featuring top NBA and NFL athletes and celebrities.  As integrated brand leader for Lowe’s Home Improvement, Brad managed a twelve-agency integrated team, production budgets, as well as, annual campaigns to help Lowe’s succeed against their top competitor.
 
With two decades of experience in advertising, Brad recognizes that marketing to consumers today is about an emotional connection.  It is not about advertising at consumers, it’s about creating relevant and rich stories for people. 

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Andria Castellano

Group Creative Director

Andria is solutions first, adaptable, and challenge-obsessed - diving into brands and working with inspired teams to create content that delivers. She is motivated by creativity and bringing great ideas and strategies to life through collaboration, passion for detail and flawless execution. With nearly 20 years in the industry, she has transitioned from production to creative to director of both disciplines- providing her with the skills to lead, inspire and transform conceptual thinking into inspiring results.

 

Andria began her career working at Badger and Winters, a boutique agency specializing in beauty, fashion, home and luxury brands. Here she worked for variety of clients, such as Vera Wang, Nordstrom Rack, DVF Home, Calvin Klein and Avon Global.  

 

Seven years ago, looking to expand her creative capabilities, she joined the team at NitroC where she flourished as a Creative Director, using her ability to create and execute with extreme efficiency across all mediums - approaching every project creatively as well as tactically.  

 

Andria grew up in Bay Ridge, Brooklyn and attended the esteemed College of Communication at Boston University.  She enjoys playing tennis, photography, traveling, and enjoying the arts.

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Richard Notarianni

Chief Strategy & Data Officer

 

A pioneer in 360˚ communications planning, Richard has been the strategic architect for leading marketers, agencies, and media companies for over two decades. He’s authored strategies for brands including TD Ameritrade, Dos Equis, Schwab, Intel, Jaguar, Nestle, Exxon Mobil, Volvo, Sony, Polaroid and Lockheed Martin.

Prior to joining Nitro C, he’d been busy helping FedEx embrace digital culture, designing an enterprise marketing approach for TD Ameritrade, developing Bloomberg media’s Bloomberg Green channel and developing next-generation growth strategies for High Tower Advisors.

Prior to his move to California in 2018, he was Chief Engagement Officer for Havas Worldwide Advertising; where he led the integration of creative, media and insights, as well as the agency’s data strategy practice. In addition to working directly with the agency’s top clients, he co-authored Havas’ global strategic approach and ground-breaking Brand Momentum Study.

He got his start in media planning and buying, ultimately leading media planning for Omnicom’s DDB before making the shift to communications and creative strategy.

He’s Chairman Emeritus of BPA International, the global media accountability organization, a Havas Lecturer at Princeton, and the author of The Good Life 2.0, A Roadmap for Sustainable Living for the WBCSD; an organization of 200 of the worlds’ largest companies committed to a sustainable world.

Escaping a lifetime of New York winters, he now lives in Santa Cruz, California where he plays bass with his surf rock band.

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Tristan Weiner

Group Planning Director

 

Tristan graduated from the Wisconsin School of Business in 2013 with a BBA in Finance, Investments & Banking and began working for Kimberly-Clark on the Kleenex brand as a Financial Analyst, building and managing budgets and performing cost analysis. An interest in building great brands led her to accept a job with Amazon as a Brand Specialist, using analytics and relationship management to drive growth.

For the last seven years at NitroC, Tristan has developed brand, creative and sales strategies for brands across industries, ranging from iconic CPG brands of Mars Chocolate and AB InBev, retailers like Sprouts Farmers Market, Academy Sports + Outdoors and Jockey, as well as startups like Tattooed Chef, Citizen, and HelloFresh.

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Kimberly McEntee

Director of Finance

Kimberly graduated from the Charles F. Dolan School of Business at Fairfield University in 2010 with a Bachelor of Science degree in Finance. She began her career as an accountant at the Metropolitan Opera, joined Pure Growth in 2012, and transitioned to the NitroC team as the Finance Director in 2020.

For nearly a decade, Kimberly has superintended the finance and accounting departments of Pure Growth and NitroC. Her superb articulation and attention to every fiscal component ensures the business is efficient and systemized. Kimberly is delighted and dedicated to being an intricate part of the NitroC team and she continues to deem “positive growth” as her number one personal and professional goal.

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Tommy White

Head of Production

Tommy White is a respected Executive Producer with more than 15 years production experience. He has managed diverse teams across disciplines, creating memorable and forward-thinking content for clients.

 

Throughout his career, Tommy has helped shape campaigns for many top advertisers and Fortune 500 companies including the U.S. Army, Southwest Airlines, US Air Force, Academy Sports and Outdoors & AT&T

 

For 10 years Tommy led the US Air Force, mastering the intricacies of a federal government account, from contracting to shooting on military installations with non-actors. Tommy also helped to successfully defend the business, securing GSD&M a new 10-year contract and setting the stage for a new challenge. In 2019, Tommy accepted a position at DDB on the 

newly-acquired US Army account, excited by the opportunity to build the team from the ground up. In 2021, Tommy joined the NitroC team as Head of Production.

 

Tommy and his wife, Becky, are the proud parents of two daughters and one crazy Schnauzer.