Ashlee Clarke

CEO & Chief Creative Officer

Ashlee attended Georgia State University journalism school where she spent years writing for the associated press and honing her on camera skills.

She went onto to be a television anchor and personality on networks such as The Style Network, CNN’s “Headline News,” Headline News After Dark, NBC’s “Atlanta & Company just to name a few.

Ashlee was quickly deemed amongst networks as the “go to beauty expert” and began producing her own beauty segments for shows that included “The Chat”, “Good Morning Texas”, “Good Morning Phoenix”, “Great Day Houston” and “The Now” on Fox just to name a few.

During that time she created an all organic scrub that is now sold in over 16 countries. Ashlee created the product in her bathroom after much research, designed the packaging, marketing and sales strategy to build a team that ultimately metamorphosed women’s bodies post baby. Ashlee and her infamous product line were featured in the July 2015 issue of Vogue Magazines “Must Have Summer Beauty Products” making her scrub a household name.

Next on this woman’s agenda: Ashlee fostered and led a women’s menstruation movement that paved the way for millions of women to have a voice! She created the first “tax free tampon” which revolutionized the most taboo topic. Representing the majority; she was a keynote speaker at Politicon alongside the most prominent names in news and politics such as Anne Coulter, S.E. Cupp, Bill Nye, Barbara Boxer and Wendy Davis to name a small few. Ashlee continues to speak all over the nation using her platform and voice for women.

After years in the television industry; Ashlee has joined forces with creative mastermind, Chris Clarke, writing and art directing television commercials. Ashlee’s ultimate dream is to create content that expands the mind so we all take a moment to see “life” through the lens a bit differently than before; working towards the congruent evolution of brands and people “together” building a better world.

Ashlee and Chris recently teamed up to co-produce the adaptation of the movie, Tootsie, into a Broadway musical-comedy. Their production debuted on Broadway in April, 2019, and has since earned 11 Tony Award nominations and 2 Tony wins for Best Leading Actor in a Musical and Best Book of a Musical. Tootsie has also garnered awards from the Outer Critics Circle, Drama Critics’ Circle, and Drama Desk Awards as well as rave reviews from publications including the New York Times and Variety. Be ready for their next Broadway hit, coming in 2020!


Lee Doyle


Lee is an industry recognized marketing communications and media agency leader with over 30 years of experience working with leading marketers across nearly every category: Packaged Goods, Entertainment, Telecommunications, Technology, Electronics, QSRs, Beverages, Automobiles, Pharmaceuticals, Insurance, Financial Services, Professional Services, and Retail. His clients have included AT&T, Bacardi, Campbell’s, Colgate, Dell Computers, IKEA, Johnson & Johnson, Kraft, Lionsgate Entertainment, Macy’s, Netflix, Novartis, Paramount Pictures, Procter & Gamble, Target, Unilever, Walgreen’s and Yum Brands, among others.


Prior to joining NitroC, Lee spent 18 years at GroupM/WPP in a variety of roles across several of their media agencies in both strategic planning and buying capacities. He was President at Mindshare and CEO, North America for MEC (now Wavemaker). During his tenure at MEC, the agency grew by more than +40% and was recognized as Media Agency of the Year two years in a row by both Advertising Age and Ad Week. Lee was named a Media Maven by Advertising Age in 2008. He has been a juror for the Cannes Lions Festival of Creativity as well as a judge for the Effies and the Ad Week Media Plan of the Year Awards. He was recognized by She Runs It (formerly AWNY) with the Impact Award in 2011 “for a lifetime of mentoring.”


Lee began his career working in full-service agencies (creative and media) including Ammirati & Puris (now part of MullenLowe). He ran the media operations of Ammirati before joining MEC, initially as the client leader on AT&T. While at MEC, his responsibilities steadily expanded to include strategic planning, research, and analytics, before assuming the role of CEO. 


Lee is known for bringing an analytical, data-led approach to client marketing challenges and developing creative media strategies to deliver exceptional business results. Some of his favorite campaigns include launching the iPhone with AT&T and crafting the media plans for the Hunger Games movie franchise with Lionsgate.


Brad Groves

Managing Director

Brad is Managing Director of NitroC, overseeing account management and integrated operations. 
Previously, Brad was the senior leader in Omnicom’s The Marketing Arm NY office, responsible for Pepsi and NBA businesses.  His strategic and creative acumen resulted in two Clio awards for the NBA and WNBA, two Cannes Lions for Pepsi’s Uncle Drew long form branded content series and a Clio for Pepsi’s Back to the Future promotion.
Prior to joining TMA, Brad was the senior account leader on Miller Beer at Saatchi & Saatchi and was instrumental in turning around Miller Lite sales with a new creative campaign.  In addition, he created the first global positioning for Vita Coco coconut water.
A long-time BBDO veteran, Brad worked on the Cingular Wireless brand launch and oversaw all of their national sports sponsorships and local team deals.  He managed the highly awarded Foot Locker campaign that merged the brand into pop culture with TV spots, social videos and long form productions featuring top NBA and NFL athletes and celebrities.  As integrated brand leader for Lowe’s Home Improvement, Brad managed a twelve-agency integrated team, production budgets, as well as, annual campaigns to help Lowe’s succeed against their top competitor.
With two decades of experience in advertising, Brad recognizes that marketing to consumers today is about an emotional connection.  It is not about advertising at consumers, it’s about creating relevant and rich stories for people. 


Richard Notarianni

Chief Strategic Officer


A pioneer in 360˚ communications planning, Richard has been the strategic architect for leading marketers, agencies, and media companies for over two decades. He’s authored strategies for brands including TD Ameritrade, Dos Equis, Schwab, Intel, Jaguar, Nestle, Exxon Mobil, Volvo, Sony, Polaroid and Lockheed Martin.

Prior to joining Nitro C, he’d been busy helping FedEx embrace digital culture, designing an enterprise marketing approach for TD Ameritrade, developing Bloomberg media’s Bloomberg Green channel and developing next-generation growth strategies for High Tower Advisors.

Prior to his move to California in 2018, he was Chief Engagement Officer for Havas Worldwide Advertising; where he led the integration of creative, media and insights, as well as the agency’s data strategy practice. In addition to working directly with the agency’s top clients, he co-authored Havas’ global strategic approach and ground-breaking Brand Momentum Study.

He got his start in media planning and buying, ultimately leading media planning for Omnicom’s DDB before making the shift to communications and creative strategy.

He’s Chairman Emeritus of BPA International, the global media accountability organization, a Havas Lecturer at Princeton, and the author of The Good Life 2.0, A Roadmap for Sustainable Living for the WBCSD; an organization of 200 of the worlds’ largest companies committed to a sustainable world.

Escaping a lifetime of New York winters, he now lives in Santa Cruz, California where he plays bass with his surf rock band.


Matt Koppel

Chief Data Scientist


Matt is a marketing sciences and data strategy specialist with 10+ years experience helming teams within advertising and media agencies, massive corporations and start-ups.


After graduating from Northwestern University, Matt worked as an analyst in the energy industry before returning to his alma mater to earn a Master of Science in Integrated Marketing Communications. It was there he saw the burgeoning potential of utilizing data in marketing and focused his course load on understanding the application of statistical analysis within the field.


Making his way to Madison Avenue, Matt saw the power of integrating first and third-party data to generate insights within strategic planning teams and never let go. During his time in New York, he worked on a number of leading brands including AT&T, Dos Equis, New York Life, Volvo and Reckitt Benkiser.


Moving west to California, Matt took on insights roles at Anheuser-Busch InBev and Intel before moving into the startup world. Finding a niche in ecommerce, he worked for and advised a number of companies including Hint Water and Texture helping them grow their brands and customer bases.


After Apple purchased Texture in 2017, Matt moved back to the agency world where he served as the Global Data Director at the TBWA\Media Arts Lab (MAL), Apple’s global agency of record. At MAL, Matt built and ran the data strategy organization and was responsible for generating data-derived insights to inspire campaigns for all of Apple’s products and services, and analyzing campaign data to understand its business and cultural impact.


During his tenure, Matt covered the launches of Apple TV+, Apple Arcade as well as three generations of iPhones, iPads and Macs. He also spearheaded the insights collaboration with media agency partners to deliver fully realized campaigns to his clients.