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POWERED BY
FORWARD THINKERS
WHO
WE ARE
Our focus is our clients’ growth.
Our team is made up of the most passionate and highly regarded talent in the advertising industry.
We believe in the power of collaboration, integration, and flawless execution.
A lot of agencies talk a good game, but we have the case studies, and our clients will confirm we do so much more than just make great advertising campaigns.
Yes, we drive our clients’ growth with our innovative strategy that’s entwined with deep analytical understanding.
We create great creative campaigns that breakthrough the noise to increase our clients’ revenues.
We help our clients expand their retail footprint via our experience and retail network.
We leverage our entertainment network to generate unique cultural partnerships that drive brand relevancy for our clients.
We have the most senior creative and media talent that works on our client’s business daily to drive robust and effective creative, media planning, and buying to generate ROI.
Yes, we do care about every detail from a simple digital banner upwards – because every intricate element is critical and important to us. Success is in the details!
We pride ourselves on our agility – on providing flexible, dynamic, powerful solutions to every business problem, always with a sense of urgency – because your success is our success.
Agencies tout self-congratulating industry awards.
Our measuring stick is simple – are we driving bottom line growth of our clients’ business?
Creativity is at every touchpoint at NitroC.
Creative leadership involved in early brand strategy, to our briefing process, to big campaign platform ideas that are seamlessly executed against television, digital, social, out-of-home, radio, employee recruitment, retail sales expansion, viral ideas and content creation – all focused on driving our clients’ revenues.
FORBES MAGAZINE
Jockey’s new spot featuring Luke Bryan checks all the Heartland boxes. Ashlee, the Chief Creative Officer/CEO and Georgia native, is not a typical Madison Avenue creative who sees life through a Coastal lens. She knows the vast majority of customers live in the Middle and her creative pulls from her Southern upbringing.
Read more: Forbes.com/nitroC
TOOTSIE
Tootsie is Broadway’s newest record breaking musical comedy produced by our very own, Chris & Ashlee Clarke! It was nominated for 11 Tony Awards, including Best Musical, and won two Tonys: Best Actor and Best Book.
AMERICAN BUFFALO
American Buffalo returns to Broadway with a glittering cast. Tony Award winner Laurence Fishburne stars as Donny, alongside Oscar winner Sam Rockwell as poker buddy Teach and Golden Globe Award winner Darren Criss as ‘gofer’ Bobby.
We aren’t like most creative agencies. Actually, we are NOT like any other agency. We don’t just tap into pop culture trends, we create them. We believe in harnessing our collective creativity to connect with consumers, beyond just traditional advertising.
BRAND
STRATEGY
We don’t march in with a great reveal. We believe the answers lie within our Clients organizations. We are experts at mining key nuggets and insights in collaboration with our Clients.
We don’t march in with a great reveal. We believe the answers lie within our Clients organizations. We are experts at mining key nuggets and insights in collaboration with our Clients. What business you are truly in (it might not be what you thought), why you exist (and why consumers should care), who is the enemy (not just the competition), and precisely who is the most valuable audience. Right away we workshop with our Clients and uncover the inalienable truth about their brands authenticity.
CUSTOMER-CENTRIC SOLUTIONS
Informed by the right data and view of our audience segments, we can hone our creative to reflect the interests, passions and ambitions of our target consumers.
Informed by the right data and view of our audience segments, we can hone our creative to reflect the interests, passions and ambitions of our target consumers. We go where they go, be where they want to be, and craft our messages in just the right format for just the right moment where the opportunity to influence a purchase decision is at its greatest.
Behind every great output, are equally great inputs – the data that feeds the creative engine. Which is why we are at forefront of harnessing the power of the consumer. Behind each transaction, click and purchase they make, consumers leave an exhaust trail of data that we can decipher, dissect and disseminate into the most targeted, relevant and impactful advertising possible.
We partner with the best in the film, music and entertainment industries to capture the public’s imagination with brave stories told beautifully. Our partnerships with iHeart and Interscope allow us to synthesize celebrities, creative and media placements with tremendous reach that amplify our Clients’ brand stories that break though traditional advertising channels.
Every other agency has a “proprietary tool” that they brand and claim is the silver bullet to effective media buying. The largest agencies pool clients' money together to deliver “savings” by buying in mass…at the expense of tailored solutions. Our approach is to partner with key media suppliers consistently to provide the best rates, while creating relationships to deliver specialized, unique and crafted plans to fit each Client’s particular business needs while delivering great ROI.
DIGITAL
SOLUTIONS
The world has changed to an entire ecosystem of media channels, social networks, podcasts, online video, cord cutting and beyond.
The world has changed to an entire ecosystem of media channels, social networks, podcasts, online video, cord cutting and beyond. So we build brands with an omni-channel approach with more opportunities, more ways to reach consumers and more weapons in our arsenal to develop brand strategies and executions in precisely the right medium for our clients and their customers. And because the media landscape is changing as fast as cultural trends come and go, we have keen insight into where the next big thing will be for our clients to stay one step ahead of the competition.
INTEGRATED COMMUNICATIONS
Integrate or die. That is our mantra. We are structured with full integration between creative, account management, strategy and media all in sync to be an unstoppable force.
Integrate or die. That is our mantra. We are structured with full integration between creative, account management, strategy and media all in sync to be an unstoppable force. This practice provides the aptitude and ability to weaponize data with creativity and create cohesive brand experiences. The one team approach benefits Clients who know they can speak to anyone at the agency on any issue at any time.
We work with our Clients to
co-create new brands. And we
are not shy about putting skin in the game and investing in our clients business with equity whether that is to reinvigorate existing categories or create new ones altogether. We mine insights for Clients’ product teams. We bridge the gap between marketing and sales to arm Clients salesforces with brand messages for sales presentations, at their trade shows and direct with retailers.
DON'T TAKE OUR WORD FOR IT
“We have worked with many marketing partners over the years. NitroC is a rare company that promises partnership AND delivers on it. NitroC spent time immersing in our culture and DNA, looked at our challenges holistically, collaborated with us, and only then, brought us breakthrough creative brand building solutions combined with nimble, agile, and flawless execution.”
Mark Fedyk, President and Chief Operating Officer, Jockey International
"True business partnership. I’ve never worked more closely with an agency really that feels like they have just as much a stake in my business as I do."
Gil Phipps, CMO, Sprouts Farmers Market
“I have worked with NitroC with some of our great brands and found they brought both creative thinking and leveraged their deep connections to popular culture and entertainment to enhance our brands.”
Berta De Pablos, President, Mars Wrigley Confectionary US
“NitroC set us apart from any brand in our category by understanding the deep motivations of our customers and translating those motivations into inspired marketing activations that grew our brand and our business.”
Amy Summy, Former CMO TE Connectivity & Founder No More Kids with Cancer
“NitroC helped us transform from a traditional catalogue house into a forward thinking omni-channel brand. Fast, creative and collaborative they are a great partner who works as a seamless extension of our team.”
Don Kelley, CEO, The Company Store
“We’ve worked with several marketing partners over the years. NitroC is a rare boutique company that values partnership and believes in collaboration. With them, we’ve reached new heights with breakthrough creative with everyday heroes!”
Will Waller, JBF Program Director, Jockey International
“NitroC has consistently been a trusted partner of mine in many of my business and philanthropic endeavors, and has never failed to bring creative, innovative ideas to the table with extraordinary execution.”
Ray Chambers, Investor / Philanthropist
“NitroC is the best combination. You have super-elite, super knowledgeable skilled senior executives that don’t just sell in the business but are executing the business day-to-day. They’re the ones in the meetings every week. They pick the right tools, the right partners, and the right strategies and they execute flawlessly. I’ll never partner with anybody else.”
Tom Hutchison, SVP Marketing, Sprouts Farmers Market
"Great relationships across our organization, vested themselves heavily in getting to know not only the priorities of the marketing team but also spending time and traveling with the entire senior executive team so they understood what drove our business and was important to us as a brand much more holistically than the traditional advertising agency approach.
Tom Lamb, CMO, Academy Sports + Outdoors
“Time Warner Cable was struggling to turn around a poor customer-satisfaction perception. NitroC delivered a very unique unconventional communications strategy with the goal of driving awareness of our operational improvements and new customer-centric focus. The strategy manifested via a witty, self-deprecating brand campaign. It was a stance not often taken by a brand of our size, but it was a strategy that began to change perception amongst consumers."
Jeremy Asselin, VP Marketing, Time Warner Cable
“I can’t stress enough how available and how accessible that team made themselves to our business. Around the clock, on weekends, and really helped to pull together some great work in a fairly condensed time period when it was critically needed.”
David Gray, VP Marketing, Time Warner Cable / Spectrum
“A normal agency might just deal with like big advertising, they deal with the whole thing which is actually really helpful, to go from insight to execution, all the way through from the shelf back.”
Hank Izzo, General Manager, Mars Wrigley USA
“We have been with NitroC and Chris Clarke since we launched our brand in the traditional retail channels back at the end of 2020 and they've been great partners for us; helping to engage with our customers, creating really great media plans as we launched our initial television campaign in 2021, and really just engaging with the brand and teaching our customers about the brand.”
Matt Williams, Chief Growth Officer, Tattooed Chef
“Everyone talks about integrated marketing strategies, but I’ve never seen anyone execute them like NitroC - they are all-in with their clients, they always deliver, and in the three years I’ve worked with them, it has been nothing short of magic.”
Maggie Fearnow, VP Marketing, Sprouts Farmers Market
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